Featured Categories
Silvertip Rope Halters & Leads
- Hand-tied with pride in the USA
- Backed by a lifetime guarantee
- Preferred choice of clinicians and professionals
- Halters feature a one-piece construction
Saddle Pads
- No risk, 90 day test ride
- Built to last right here in the USA
- Innovative technology for ultimate comfort
- Quality materials that work hard for the long haul
celebrating 50 years
LEADING THE INDUSTRY WITH WELL-BUILT GEAR YOU CAN TRUST
Since 1973, we’ve been committed to exceeding your expectations with:
- Quality products made with care and integrity
- Friendly, helpful customer service
- Relationships built on trust that stand the test of time
Education
EXPERT ADVICE
There is so much to learn about horses, whether you are starting out or an experienced trainer, we never stop learning. We have partnered with some of the best trainers in the country to bring you these exclusive training tips, tutorials and product recommendations. We hope you enjoy them!
OUR PRINCIPLES
Trust
Honesty
Loyalty
These unwritten rules of conduct were an integral part of the Cowboy Code that brought order to the lawlessness of the Old West. Virtues like taking pride in your work, finishing what you start, and riding for the brand ruled the day. When a cowboy rode for the brand, he was devoted to his ranch and his fellow cowboys and that loyalty was returned in kind.
This way of life is the foundation of our company and our relationships. Every decision, from handcrafting most of our products in Mt. Hope, Ohio to standing by our products with an Always Guaranteed promise, is made with your complete satisfaction in mind. We ride for a job well done. We ride for quality products and exceptional service. We Ride the Brand®.
